I really enjoyed this book. Though it becomes a little repetitive in later chapters, I enjoyed the wide breadth of examples given and the friendly, persuasive writing. Gladwell is a very personable author whose personality comes through his writing. The only criticism I had was that at times it was just a little too casual. I would have enjoyed some more substantial examples or data. But this is a GREAT book to devour when you are in bed with a cold; it's informative without making you think too hard.